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How to Create the Perfect Webinar

I ran a small experiment that ended up driving $2 million for my business last year.

It all started with a dream I had two years ago - I wanted to fill a stadium with 50,000 people. I knew it was a long shot, so I started small.

I began hosting online events, sharing my knowledge with anyone who would listen. At first, I was nervous. I wasn't sure if anyone would show up, or if they'd find value in what I had to say.

But as I continued to show up, month after month... something incredible happened.

People started implementing the strategies I was teaching. They saw real results, and they told their friends. We went from 20 to 100, to 200, to 500+ attendees in a few months.

What started as a small experiment quickly became a major revenue driver for my business.

Last year alone, it drove $2 million for my portfolio companies.

Webinars make you a better public speaker, build trust, and turn prospects into buyers.

Today, I'm going to share my 6-Step Perfect Webinar System with you.

Leverage it to take your brand to the next level.

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But now, back to how to host the perfect webinar…

What is a webinar?

A webinar is a digital live presentation that has 2 goals:

1) To educate your prospects about the problems you solve for them

2) To convert prospects into buyers

It’s an appetizer for your main offer. (Click to tweet)

Here's how it fits into your funnel:

A well-crafted webinar is the tipping point that turns a curious lead into a customer.

Follow these 8 steps to create one:

Step 1: Identify your ideal attendee

Creating a webinar needs a deep understanding of who you're creating it for.

Know your ideal attendee's:

Challenges
Goals
Objections

Understand them before you sell them.

Step 2: Craft your big promise

The most important part of your webinar is the ONE big outcome you promise to deliver.

Ask yourself-

"What is the ONE transformation that attendees will experience if they show up and stay until the end?"

Your big promise should be:

Specific and measurable (ie. "Double your sales in 60 days" vs "Increase revenue")
Achievable and realistic (Don't promise the moon if you can't deliver)
Relevant to your ideal attendee's #1 goal or challenge

Then, break it down into smaller steps -

"What are ALL the key steps someone needs to take to achieve [Big Promise]?"

This becomes your webinar outline.

Aim for 3-5 key points that build on each other.

Step 3: Structure the webinar

Here's the perfect webinar structure:

Hook them from the start. The first few minutes of your webinar are critical. You need to grab your audience's attention and give them a compelling reason to stick around.
Deliver mind-blowing content. This is the meat of your webinar. It's where you deliver on your big promise and wow your audience with your expertise.
Some tips:
- Use a simple, 3-part framework to organize your key points (ie. the 3 secrets, the 5-step system, the 4 pillars, etc)
- Balance teaching with storytelling to keep things interesting
- Include social proof from existing clients and screenshots to prove your expertise
Transition to your pitch. This is where many webinar hosts drop the ball. They deliver great content, but when it comes time for the pitch, it feels abrupt and disconnected. To create a seamless transition, you need to connect the dots for your audience.
Some tips:
- Recap the key points you covered and the progress they've made so far
- Paint a picture of what their life/business will look like once they implement everything you've taught
- Share a personal story of how investing in [your offer] was the missing link that helped you achieve [big promise] faster and easier
- Position your offer as the natural next step for them to get the outcome they desire
- Focus on the benefits and transformation, not just the features and logistics
Make an irresistible offer. Present your offer clearly, focusing on how it provides the solution to the problem discussed. Include bonuses to increase the perceived value.
Host a Q&A. This is your chance to address any lingering doubts or concerns. And to build trust.